Stride Spark gum

This advertising campaign was for Stride Gum’s new “SPARK” flavor with the tagline, “Stride. Shockingly Irresistible.” The ad incorporates a character that goes to extremes for Stride’s new flavor. The idea was to bring forward a comical image
that would both catch the audience’s attention and get the message across that
the taste of Stride Spark is irresistible.

PROJECT INFO