Microsite Designs

There was a huge design process that went into building the microsites for K2 Sports. The initiative started around needing to build a module platform in our content management program that would help our team pump out 50+ landing pages a season. After designing the ~30 responsive modules through best-practice exercises. I was then able to mix-and-match these modules to create the UI for marketing stories each brand needed for high-profile launches. It brought ease to the process and helped our team create at a higher-speed and level aesthetically. Here are some of my favorites from the 2021 winter season.

PROJECT INFO

Client: K2 (Multiple Brands)

Category: Landing Page Design

UX & UI Design

Graphic Design

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The world’s most innovative race-ready ski developed with the world’s best athletes.

The A-Series Chassis provides the reactive flex and power transfer of aluminum underfoot. The A-Series Chassis was designed to allow the aluminum to flex under the rider’s weight allowing for a much more reactive ride.

The C-Series Chassis pairs the extruded aluminum heel-cup with a polycarbonate base tray. The heel-cup provides ultimate toe heel response, while the polycarbonate tray underfoot offers a comfortable and smooth ride.

Hailing from the Great White North (Canada!) and now residing in Los Angeles, California - Geoff McFetridge is a world-renowned artist that lives his life by working in-between powder turns. Bold colors, continuous exploration—and with this project, a perspective that comes from times spent in nature and the mountains.

Wallisch beholds pure raw talent on his skis and is well regarded for his smooth yet complex spins and composed style. He has won numerous Gold Medals through the likes of the Dew Tour, X Games, and FIS (International Ski Federation) Championships. In 2010, Wallisch joined the Full Tilt Boots team and was able to create his own pro model boot, the Full Tilt Tom Wallisch Pro. Nowadays, you can find Tom ripping the park with his signature boot, filming with his production company known as 'Good Company,' filming projects with The North Face and even announcing events like the X Games.

13 years deep and not slowing down. With a cast of freaks and weirdos, the Traveling Circus continues across the western expanses of North America. At this point, it’s far from uncharted territories for these guys, but if there’s anything to be learned from LTC, it’s that adventure and absurdity is all but hiding in plain sight. All you gotta do is keep your eyes open.

Bringing the iconic Grateful Dead bears to life on Tubbs best-selling snowshoe model, the Frontier in four brilliant colorways inspired by the bears themselves. Get outside and enjoy the snow this winter while showing your love for the Grateful Dead with these limited-edition snowshoes and poles!

MADSHUS REDLINE 3.0 Launch

ride Snowboards A+C Series Binding Launch

K2 x Geoff McFetridge LE Ski Drop

Full Tilt Boots TOM WALLISCH PRO Model

LINE Traveling Circus Video Series Page

tubbs x grateful dead Collab

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“Think outside the box, collapse the box, and take a #%@$#^ sharp knife to it.” - Banksy