K2 Sports Websites
Using innovative and dynamic UX/UI research and design I built a website that could be universally used by 10 brands under the K2 Sports funnel. Implemented with a content management system the new digital e-commerse platforms it uniquely took each brand to the next level. I currently direct and manage the front-end design solutions that are implemented in both these new and existing digital platforms.
K2 is the original American Ski and Snowboard Brand, founded in 1962 in Washington State. The mission at K2 is to create the most innovative tools for our consumers to provide the best on snow experience, push the sport of skiing and strengthen the culture.
www.k2snow.com
Committed to manufacturing the best Snowboards, Boots, and Bindings on the market, we live and breathe snowboarding. We are RIDE Snowboards.
www.ridesnowboards.com
Founded in Albany, New York, USA in 1995, LINE is the symbol of the changing face of skiing. Born from an entrepreneurial spirit LINE exists to meet the demands of core skiers and athletes through innovative products, creative graphics & media.
www.lineskis.com
Founded by the demands of the world’s top athletes, Full Tilt exists to develop and market the performance, comfort and ergonomic advantages of 3 piece ski boots, for the good of skiing.
www.fulltiltboots.com
The most trusted name in backcountry safety. Backcountry Access (BCA) is a leading manufacturer of snow safety equipment, including Tracker transceivers, Float airbags, shovels, probes, and BC Link radios.
www.backcountryaccess.com
Madshus is dedicated to making Nordic skiing more enjoyable through cutting edge innovation. We serve all Nordic skiing participants with a complete offering of skis, boots, and accessories.
www.madshus.com
Since 1906, Tubbs has been the leader in snowshoe comfort and innovation, ensuring the best shoe for any activity. Tubbs remains focused on leading the growth of the outdoor winter community and culture through snowshoeing.
www.tubbssnowshoes.com
Since the introduction of the Spring Loaded™ Suspension Design in 19190, Atlas has been the front-runner in the technological revolution of snowshoeing.
www.atlassnowshoe.com
K2 Skate creates the most innovative tools for our consumers to provide the best skating experience, push the sport of in-line skating and strengthen the culture.
www.k2skates.com
K2 Skis and Snowboards
RIDE SNOWBOARDS
LINE SKIS
FULL TILT BOOTS
BACKCOUNTRY Access
Madshus
TUBBS Snowshoes
atlas snowshoes
K2 Skates
PROJECT INFO
Client: K2 Sports (10 Brands)
Category: User Experience Design
User Interface Design
<
I am currently building out the portfolio story behind this but
in the meantime please explore each live website below:
“Think outside the box, collapse the box, and take a #%@$#^ sharp knife to it.” - Banksy