Dose Snowboards
Dose snowboards were created around the common snow enthusiast, which lives to pursue their prescription or “Dose” of freestyle and adventure. The boards were marketed as a sub-brand, with each original design representing the style, persona and brand of Dose sponsored-professional rider: Ryan Mollura. To launch the snowboard line, The Golden Ticket tour was made to stir up buzz about the new brand and to appeal to the mass snowboard society.
PROJECT INFO
Client: Dose Snowboards, Ryan Mollura
Category: Branding, Digital illustration, Advertising/Marketing
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Text logo
DR. G.NAR logo
Ryan Mollura Signature logo
[in-san-i-tee]
noun, plural insanities.
1. The condition of being insane; a derangement of the mind.
2. Extreme foolishness; folly; senselessness; foolhardiness:
Trying to clear that forty-foot kicker would be pure insanity.
'ZERK
[ber-surk, -zurk]
adjective
1. Violently or destructively frenzied; wild; crazed; deranged:
After just one DOSE they suddenly went berserk.
'SANE
[feyd-ing]
verb
1. To lose freshness, vigor, strength, or health
2. To disappear or die gradually
(often followed by a way out or instinctively needing more.)
As the day faded away, the need for a recharge became eminent.
FADE
tour collateral
tour App
Golden Ticket Tour
To launch the highly anticipated Ryan Mollura Signature Line the Golden Ticket Tour was announced. With the App, fans could visit participating mountains around the United States and scan their valid lift passes to qualify for free admission among other prizes.
“Think outside the box, collapse the box, and take a #%@$#^ sharp knife to it.” - Banksy